disclaimer – my opinion, not that of anyone i do work for.
/me hugs his free speech blanket.
There’s plenty of rants going on about AT&T’s inability to accomodate services in the new iPhone 3GS. That’s not what this is about. This is about me being selfish, greedy, and materialistic. I want a new phone.
“For non-qualified customers, including existing AT&T customers who want to upgrade from another phone or replace an iPhone 3G, the price with a new two-year agreement is $499 (8GB), $599 (16GB), or $699 (32GB).”
Wait. What? You’re kidding, right? Oh. You’re not. And yes, I get the subsidy thing. You need the incentive to attract new customers. I don’t get the “but we don’t need an incentive to keep our existing customers” thing. What’s that all about?
Hi AT&T, I’m an early adopter. Nice to meet you. I buy new tech gadgets. A lot. Almost obsessively. I’ve had a real hard time not wanting a Palm Pre, or *gasp* a Nokia E71 or *dreamy* N97. The main driver behind that hesitation is my happiness with my iPhone, even at the cost of being locked into a pretty horrible AT&T network. Sorry, it is. Voicemail delivery a week later? Awesome. SMS delayed delivery? Sweet! Yeah, these aren’t the incentives I was looking for. Maybe something like a reasonable upgrade path.
Oh, and before you go into the whole “cell phone customers have the highest attrition rate” thing, ever stop and ask why? Yeah, uhm, let’s try and learn from the GM’s of the world. Let’s listen to our customers before the ship starts to sink. Please? (Spoiler alert: All we want is a reasonable upgrade path. Second time I’ve said that. Resonable upgrade path. Reasonable upgrade path. Reasonable upgrade path.)
Sorry.
Well, thanks AT&T for finally giving me the incentive to break the shackles. Look, AT&T biz bozos, I’m still a customer, and believe it or not, you still need to work for my retention and loyalty. I’d gladly renew a contract for a price break on a new generation. Hell, I’d even gladly pay a slightly inflated price. But $400 more than the MSRP for new customers? Fuck. You. This is the sound of me taking my business elsewhere. Can you hear me now? I give you until June 18th.
Oh, and for the AT&T bean counters that messed up their math?
- Cancel AT&T contract = $200
- New customer contract + 32gb iPhone = $299
- Total out of pocket cost = $499
For those reading from the AT&T office, that’s a price break of $200 for breaking your contract (to the $699 unqualified non-qualified customer upgrade). Don’t tempt me.
BRB, heading to the Verizon store and Sprint store to see who wants my business. AT&T doesn’t.
Edit: I have two AT&T accounts, one through work (primary) and one personal (hardly used). My personal account is eligible for an upgrade to the new phone…for $18 (plus phone costs). AT&T, pull your head out of your ass. If you’re going to let some existing subscribers upgrade, why not all? And, uh, $18? Wow. I guess I’m only surprised it’s not $18.29, to be precise(ly screwed up). Check your eligibility at http://www.att.com/iphone

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